April 28, 2024 4 mins read
StartUp Founders: Ecosystem Map Now.
Dear Reader, What 9-letter word accelerates customers, intelligence, features, roadmap, acquisition, retention & credibility... INVESTORS. Just kidding. ECOSYSTEM. Do your ecosystem mapping now. (π Tweet) If you are bootstrapping, this is your lifesaver. If you are cash fantastic, this is…
April 21, 2024 4 mins read
StartUp Founders: Steal Your Customers
Dear Reader, Visionary founders die trying to educate the market. Intelligent founders understand it's a choice whether to create or capture customers. It's not about innovation; it's about terrain management aka Blue Ocean vs Red Ocean. (π Tweet) First mover…
April 14, 2024 5 mins read
StartUp Founders: If You Build It, No One Cares
Dear Reader, The world owes you nothing. Success is seized, not received. Build something people want. The sooner you collide your idea with reality (the market) and refuse to remain a secret, the faster you'll realize you can't win a…
April 07, 2024 3 mins read
StartUp Founders: Values Are The Worst
Dear Reader, If your app crashes overnight, whatβs your move? Transparency with every customer, or hope it slides under the radar? Welcome to core values. Urgh... (π Tweet) This isn't just about your tech stack's resilience; it's a litmus test…
March 31, 2024 3 mins read
StartUp Founders: Finding Nemo
Dear Reader, Founders struggling to find customers? The issue lies with you, your messaging, your product, your strategy; not the prospect. Likely a result of random acts of marketing, prayer, and doing too much, too moderately. (π Tweet) Maybe time…
March 24, 2024 3 mins read
StartUp Founders: How They Stop You
Dear Reader, As a founder, no matter the epicness of what you build, you're up against forces determined to see you fail. Every customer you win is someone else's loss. This competition is governed by Porter's 5 Forces & 7…
March 17, 2024 3 mins read
StartUp Founders: Beyond The Billions
Dear Reader, Market sizing is more than a pitch deck requirement. Once you've worked out it's BIG, it becomes an internal guide for every feature, expansion play, and strategic decision. (π Tweet) Sizing your market might feel a touch impractical, but…
March 10, 2024 2 mins read
StartUp Founders: Friction Kills. Marie Kondo It.
Dear Reader, Founders' obsession with speed is akin to a squirrel on espresso - hyperactive and directionless. You don't want speed, you want velocity: momentum in the right direction. For founders, before the user journey, before the wireframes, before the…
